Beautler.Your beauty butler

Amazonian Clay Blurring Powder Foundation 20B Light Beige dupes and alternatives Tarte

Medium light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona HY-GLAM Powder Foundation R4

The equivalent shade: scored on colour, depth and undertone only.

The match
Natasha Denona
R4
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
88
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1R12 Cool Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Make Up For Ever
1R12 Cool Ivory
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
85
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Best price
$45SephoraSephora
Costs $5 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $39.50Ulta BeautyUlta Beauty$0.50 less (1%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · No long-wear claim · Not marketed for normal skin

    Retailer shade note: light/medium skin w/ cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  4. Shade match 91
    $42SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $12.99Ulta BeautyUlta Beauty$27.01 less (68%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 83
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium Neutral
    Shade match 85
    $16Ulta BeautyUlta Beauty$24 less (60%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N22 Nude
    Shade match 79
    $45SephoraSephoraCosts $5 more

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: light to medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 20B Light Beige (Medium light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Looks identical
    • Medium light · Cool undertone

    $34

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    06 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 06 Fair Rosy

    • Very close colour
    • Medium light · Cool · rosy undertone

    $32

  3. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Very close colour
    • Medium light · Cool undertone

    $12.99

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool Rosy

    • Close colour
    • Light medium · Cool · rosy undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona HY-GLAM Powder Foundation in R4, against Tarte Amazonian Clay Blurring Powder Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest shade matchR4Score
Shade match55% of overall91
Colour88#dda58e#e2ae95Very close colourColour difference 2.6 (0 is identical)
Depth91Medium lightLight mediumCloseDepth difference: 4.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, combination, oilyCombinationBoth marketed for combination skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in R4.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • No long-wear claim
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone none vs high

Why the closest overall alternative works

Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R12 Cool Ivory, against Tarte Amazonian Clay Blurring Powder Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest overall alternative1R12 Cool IvoryScore
Shade match55% of overall90
Colour84#dda58e#ddab8fClose colourColour difference 3.1 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 2.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R12 Cool Ivory.

Same or better

  • Same cool undertone
  • Same matte finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Full rather than medium coverage

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone none vs high

Where to buy

Closest shade match

Natasha Denona HY-GLAM Powder Foundation R4

Match price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1R12 Cool Ivory

Best price
$45SephoraSephora
Costs $5 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.