Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
4 of 30 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$25.41 less (64%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly lighterFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$25.01 less (63%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
Walmart$21.50View at Walmart
AmazonSee price at AmazonView at Amazon
SephoraCosts $9 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneFull rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: light skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyThe closest shade to Tarte Amazonian Clay Blurring Powder Foundation 26N Light-Medium Neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3 Cool
$42
4.75
$42
Ecru 3.3
$39
Medium 4
$22
29N light-medium
$32
25.5 Medium Bronze
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
KimChi Chic Beauty A Really Good Foundation in 108L, against Tarte Amazonian Clay Blurring Powder Foundation in 26N Light-Medium Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KimChi Chic Beauty A Really Good Foundation in 108L.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
