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Amazonian Clay Blurring Powder Foundation 27S Light-Medium Sand dupes and alternatives Tarte

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free20No drying alcohol18Vegan6Cruelty-free7Oil-free1With SPF6Mineral1

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20 of 30

Only showing matches without fragrance.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NC25

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NC25
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Full coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $6 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 27

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Kryolan Professional Makeup
Y 27
Depth and undertone: Medium light
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$46.90Ulta BeautyUlta Beauty
Costs $6.90 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Sand Beige
    Shade match 97
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    108.5 Honey Bisque
    Shade match 97
    $14.99Ulta BeautyUlta Beauty$25.01 less (63%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    97
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  4. #6 · KimChi Chic Beauty

    A Really Good Foundation

    109L
    Shade match 95
    $29Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: Light with Warm Undertones

    Medium confidence· Digital match

    View match
  5. #7 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Low confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium To Tan Peach
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  7. #9 · RMS Beauty

    ReEvolve Natural Finish Foundation

    55
    Shade match 87
    $59Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish

    Retailer shade note: tanned amber for olive skin tones

    Medium confidence· Digital match

    View match
  8. #10 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 96
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame warm undertoneAdds SPF 15

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  9. #11 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Sand
    Shade match 85
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: light-medium (neutral)

    Medium confidence· Digital match

    View match
  10. #12 · Well People

    Supernatural Complexion Stick

    26 Medium Warm
    Shade match 96
    $18.20$26Ulta BeautyUlta Beauty$21.80 less (55%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  11. #13 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 3
    Shade match 93
    $26.60$38Ulta BeautyUlta Beauty$13.40 less (34%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Light-medium rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Light-medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light-medium rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match
  12. #14 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    23W Bisque
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: light medium with yellow undertones

    Medium confidence· Digital match

    View match
  13. #15 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    3W2 Cashew
    Shade match 90
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourAdds SPF 15

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    70
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC30
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    High confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium W220
    Shade match 97
    $16.99CVSCVS$23.01 less (58%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Supernatural Complexion Stick

    20 Light Medium Warm
    Shade match 92
    $18.20$26Ulta BeautyUlta Beauty$21.80 less (55%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 280 N
    Shade match 85
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourBoth claim long-wearingAdds SPF 30

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    35
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 27S Light-Medium Sand (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Close colour
    • Medium light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Close colour
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC25, against Tarte Amazonian Clay Blurring Powder Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest shade matchNC25Score
Shade match55% of overall97
Colour96#d2a06b#cfa070Looks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC25.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 27, against Tarte Amazonian Clay Blurring Powder Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest overall alternativeY 27Score
Shade match55% of overall89
Colour95#d2a06b#d19d63Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 27.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Contains isopropyl alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NC25

Match price
$46Ulta BeautyUlta Beauty
Costs $6 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 27

Best price
$46.90Ulta BeautyUlta Beauty
Costs $6.90 more

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.