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Amazonian Clay Blurring Powder Foundation 51S Deep Sand dupes and alternatives Tarte

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5W1 Bronze

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$33SephoraSephora
$7 less (18%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 435 Punta Cana

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
82out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    340 Kampala
    Shade match 87
    $14.40$24Ulta BeautyUlta Beauty$25.60 less (64%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Slightly deeperRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    310 Burkina
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $28SephoraSephora$12 less (30%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than matte finishNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    57
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for normal skin

    Retailer shade note: cocoa - dark brown skin with golden undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 51S Deep Sand (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Close colour
    • Deep · Warm · golden undertone

    $32

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Close colour
    • Deep tan · Warm · golden undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Close colour
    • Deep · Warm · golden undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5W1 Bronze, against Tarte Amazonian Clay Blurring Powder Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade51S Deep SandClosest shade match5W1 BronzeScore
Shade match55% of overall95
Colour92#9a5b30#93582cVery close colourColour difference 1.9 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, combinationBoth marketed for normal/​combination skin
Overall match 72/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5W1 Bronze.

Same or better

  • $7 less
  • Very close colour
  • Same warm undertone
  • Claims not settling into lines
  • Claims colour stability
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • Light rather than medium coverage
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapPowder-based vs oil-based; silicone none vs none

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 435 Punta Cana, against Tarte Amazonian Clay Blurring Powder Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade51S Deep SandClosest overall alternative435 Punta CanaScore
Shade match55% of overall91
Colour92#9a5b30#93572bVery close colourColour difference 2.0 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 435 Punta Cana.

Same or better

  • $16 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same medium coverage
  • Both claim long-wearing

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5W1 Bronze

Best price
$33SephoraSephora
$7 less (18%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 435 Punta Cana

Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.