Face Tape Full Coverage Foundation 12B Fair Beige dupes and alternatives Tarte
4.4 (5,909)·Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$6.99Ulta Beauty(product price)$35.01 less (83%)3.8 (142)
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
98
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Extra light with cool undertones
$6.99Ulta Beauty(product price)$35.01 less (83%)3.8 (142)
Matches: Near-identical swatch colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
98
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light with rosy peach undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
89
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a cool pink undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: L1 - very light with cool undertones
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
49
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: very fair with cool-neutral undertones
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: fair with cool pink undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
61
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
93
Wear & performance
61
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
The closest shade to Tarte Face Tape Full Coverage Foundation 12B Fair Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 19C Pink Light, against Tarte Face Tape Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.
ComparedYour shade12B Fair BeigeClosest shade match19C Pink LightHow they compareScore
Shade match55% of overall99
Colour60%98#f5d5c8#f3d3c5Looks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared55
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilyDryMarketed for different skin types
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue, against Tarte Face Tape Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.
ComparedYour shade12B Fair BeigeClosest overall alternative1C MeringueHow they compareScore
Shade match55% of overall99
Colour60%98#f5d5c8#f7d6caLooks identicalColour difference 0.7 (0 is identical)
Overall match 95/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$35.01 less (83%)
Walmart
