Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
21 of 33 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Sephora
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta Beauty
Macy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Very close colourSame cool undertoneSame matte finish
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for very fair cool skin with a pink hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$4 less (10%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: cool beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (67%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a cool pink undertone
High confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: fair with cool undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69 · low stockView at Macy'sSephoraCosts $10 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Medium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed
Retailer shade note: Extra light, cool neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephora$53View at SephoraUlta Beauty(product price)Same priceMatches: Very close colourSame cool undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: cool undertone
High confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$2.50 less (6%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for very fair neutral skin with a peach hue
High confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta BeautyCosts $4 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $18 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: light skin with pink undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$28 less (67%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage
Retailer shade note: porcelain with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $18 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: Fair with neutral cool undertones
High confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$34 less (81%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$35.01 less (83%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyShowing 12 of 19 matches
The closest shade to Tarte Face Tape Full Coverage Foundation 18B Fair-Light Beige (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
16N fair-light neutral
$32
4 Fair-Medium
$36
2C
$30
150C
Very Fair 0.5C
$31
Stone 1.3
$39
Cream Puff
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona HY-GLAM Powder Foundation in R2, against Tarte Face Tape Full Coverage Foundation in 18B Fair-Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona HY-GLAM Powder Foundation in R2.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1C0 Shell, against Tarte Face Tape Full Coverage Foundation in 18B Fair-Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1C0 Shell.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Natasha Denona HY-GLAM Powder Foundation R2
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1C0 Shell
Ulta BeautyYour shade $42 at Sephora
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
