Face Tape Full Coverage Foundation 20S Light Sand dupes and alternatives Tarte
4.4 (5,909)·Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
89
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a yellow undertone
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural matte rather than matte finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
90
Wear & performance
61
Skin suitability
84
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light cool with neutral undertones
$24Ulta Beauty(product price)$18 less (43%)4.3 (49)
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Similar undertone (neutral vs warm)· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Tarte Face Tape Full Coverage Foundation 20S Light Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect 2-in-1 Foundation in Porcelain, against Tarte Face Tape Full Coverage Foundation in 20S Light Sand. Every attribute compared, with its share of the score.
ComparedYour shade20S Light SandClosest shade matchPorcelainHow they compareScore
Shade match55% of overall96
Colour60%94#f4d2b6#f2d3b5Very close colourColour difference 1.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn, against Tarte Face Tape Full Coverage Foundation in 20S Light Sand. Every attribute compared, with its share of the score.
ComparedYour shade20S Light SandClosest overall alternative2W1 DawnHow they compareScore
Shade match55% of overall96
Colour60%94#f4d2b6#f7d8bcVery close colourColour difference 1.6 (0 is identical)
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Same price
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