Face Tape Full Coverage Foundation 20S Light Sand dupes and alternatives Tarte
4.4 (5,909)·Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20Ulta Beauty(product price)$22 less (52%)4.5 (18)
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
81
Wear & performance
61
Skin suitability
67
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
89
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a yellow undertone
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: fair with warm-golden undertones
$20Ulta Beauty(product price)$22 less (52%)4.5 (18)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
81
Wear & performance
61
Skin suitability
67
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural matte rather than matte finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
90
Wear & performance
61
Skin suitability
84
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light cool with neutral undertones
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
$24Ulta Beauty(product price)$18 less (43%)4.3 (49)
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Similar undertone (neutral vs warm)· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Tarte Face Tape Full Coverage Foundation 20S Light Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 120, against Tarte Face Tape Full Coverage Foundation in 20S Light Sand. Every attribute compared, with its share of the score.
ComparedYour shade20S Light SandClosest shade match120How they compareScore
Shade match55% of overall98
Colour60%96#f4d2b6#efd0b6Looks identicalColour difference 1.1 (0 is identical)
Depth15%98Very fairFairCloseDepth difference: 1.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 90/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn, against Tarte Face Tape Full Coverage Foundation in 20S Light Sand. Every attribute compared, with its share of the score.
ComparedYour shade20S Light SandClosest overall alternative2W1 DawnHow they compareScore
Shade match55% of overall96
Colour60%94#f4d2b6#f7d8bcVery close colourColour difference 1.6 (0 is identical)
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$2 less (5%)
