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Face Tape Full Coverage Foundation 20S Light Sand dupes and alternatives Tarte

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF2Mineral0

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Only showing matches in cushion form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 18C Seashell

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
20S Light SandChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Unleashia
18C Seashell
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$18 less (43%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 93
    $24Ulta BeautyUlta Beauty$18 less (43%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light neutral peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 20S Light Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    20S light sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 20S light sand

    • Very close colour
    • Fair · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 03 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 03 W

    • Very close colour
    • Fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1W

    • Very close colour
    • Fair · Warm undertone

    $38

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 18C Seashell, against Tarte Face Tape Full Coverage Foundation in 20S Light Sand. Every attribute compared, with its share of the score.

ComparedYour shade20S Light SandClosest match18C SeashellScore
Shade match55% of overall96
Colour93#f4d2b6#f3ceb4Very close colourColour difference 1.7 (0 is identical)
Depth97Very fairFairCloseDepth difference: 1.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 18C Seashell.

Same or better

  • $18 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 18C Seashell

Match price
$24Ulta BeautyUlta Beauty
$18 less (43%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.