Face Tape Full Coverage Foundation 29N Light-Medium Neutral dupes and alternatives Tarte
4.4 (5,909)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
93
Wear & performance
61
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Near-identical swatch colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: light/medium skin w/ cool to neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Near-identical swatch colour· Same matte finish
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Light-Medium skin with a neutral undertone
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
51
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light with cool pink undertones
Matches: Near-identical swatch colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Light Medium with Neutral Undertones
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
74
Wear & performance
72
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
$15.99Ulta Beauty(product price)$26.01 less (62%)4.5 (1,466)
Matches: Very close colour· Same cool undertone· Both claim not settling into lines
Differences: Radiant rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
43
Wear & performance
65
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: light-medium with warm olive undertones
Matches: Near-identical swatch colour· Same full coverage· Adds SPF 50
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: golden beige shade with warm undertones
$15.99Ulta Beauty(product price)$26.01 less (62%)4.5 (1,466)
Matches: Near-identical swatch colour· Both claim not settling into lines· No fragrance listed
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
43
Wear & performance
65
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
$15.99Ulta Beauty(product price)$26.01 less (62%)4.5 (1,466)
Matches: Very close colour· Both claim not settling into lines· No fragrance listed
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
43
Wear & performance
65
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 29N Light-Medium Neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Tarte Face Tape Full Coverage Foundation in 29N Light-Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade29N Light-Medium NeutralClosest shade match180 Medium CoolHow they compareScore
Shade match55% of overall98
Colour60%97#e6ab84#e3ac87Looks identicalColour difference 0.9 (0 is identical)
Overall match 87/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Beyond Matte Liquid Foundation in M4, against Tarte Face Tape Full Coverage Foundation in 29N Light-Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade29N Light-Medium NeutralClosest overall alternativeM4How they compareScore
Shade match55% of overall88
Colour60%95#e6ab84#eaad81Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraSame price
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