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Face Tape Full Coverage Foundation 34S Medium Sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free4No drying alcohol5Vegan2Cruelty-free3Oil-free0With SPF, applied. RemoveMineral2

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Only showing matches with SPF.

  • 24 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Soft Honey

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
34S Medium SandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Soft Honey
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
$26.87 less (64%)

Your shade $42 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Natural (N-052)
    Shade match 87
    $58SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: Medium, neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  3. #4 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    335W
    Shade match 97
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Medium 15
    Shade match 88
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Nude 16
    Shade match 87
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 34S Medium Sand (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Very close colour
    • Light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. NARS Radiant Creamy Concealer

    Sucre D'orge

    NARS Radiant Creamy Concealer, shade Sucre D'orge

    • Very close colour
    • Light · Warm · peach undertone

    $36

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Soft Honey, against Tarte Face Tape Full Coverage Foundation in 34S Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade34S Medium SandClosest matchSoft HoneyScore
Shade match55% of overall97
Colour95#e9b48a#e9b590Looks identicalColour difference 1.5 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Soft Honey.

Same or better

  • $26.87 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • No fragrance listed
  • Adds SPF 28

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy Soft Honey

Best price
$15.13WalmartWalmart
$26.87 less (64%)

Your shade $42 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.