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Face Tape Full Coverage Foundation 35B Medium Beige dupes and alternatives Tarte

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without fragrance.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F8C

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
35B Medium BeigeChange shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F8C
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Shade match
93out of 100
Colour
89
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$28 less (67%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · R.E.M. Beauty

    Sweetener Foundation

    medium 2 n
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    33

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 35B Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    300C

    Rare Beauty Liquid Touch Brightening Concealer, shade 300C

    • Close colour
    • Light medium · Cool undertone

    $24

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Toffee

    NARS Radiant Creamy Concealer, shade Toffee

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $32

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Looks identical
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Looks identical
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Superfix Blur Longwear Foundation in F8C, against Tarte Face Tape Full Coverage Foundation in 35B Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade35B Medium BeigeClosest matchF8CScore
Shade match55% of overall93
Colour89#e8ad8e#e4ae8aVery close colourColour difference 2.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F8C.

Same or better

  • $28 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy F8C

Match price
$14Ulta BeautyUlta Beauty
$28 less (67%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.