Face Tape Full Coverage Foundation 35B Medium Beige dupes and alternatives Tarte
4.4 (5,909)·Light medium · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
93
Wear & performance
61
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: medium with neutral undertones
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium skin with neutral undertones
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
58
Wear & performance
61
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Tarte Face Tape Full Coverage Foundation 35B Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Revolution Beauty Superfix Blur Longwear Foundation in F8C, against Tarte Face Tape Full Coverage Foundation in 35B Medium Beige. Every attribute compared, with its share of the score.
ComparedYour shade35B Medium BeigeClosest matchF8CHow they compareScore
Shade match55% of overall93
Colour60%89#e8ad8e#e4ae8aVery close colourColour difference 2.5 (0 is identical)
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $4.90 more
Walmart
Sephora
