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Face Tape Full Coverage Foundation 12N Fair Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan1Cruelty-free2Oil-free0With SPF1Mineral0

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Only showing matches with buildable coverage.

Closest shade match: Tarte Babassu Foundcealer Dewy Foundation SPF 20 8B Porcelain Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
12N Fair NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Tarte
8B Porcelain Beige
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Radiant · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation O 12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
12N Fair NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
O 12
Depth and undertone: Fair
Finish and coverage: Matte · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 78
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    93
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    0N Neutral
    Shade match 87
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    High confidence· Digital match

    View match
  3. #5 · Yepoda

    The Dewy Day

    2C
    Shade match 95
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: Light shade with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Looks identical
    • Fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Very close colour
    • Very fair · Cool · rosy undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 8B Porcelain Beige, against Tarte Face Tape Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest shade match8B Porcelain BeigeScore
Shade match55% of overall96
Colour94#f4d4bb#fad9bdVery close colourColour difference 1.5 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.6
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 8B Porcelain Beige.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 12, against Tarte Face Tape Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest overall alternativeO 12Score
Shade match55% of overall88
Colour94#f4d4bb#f3cfb5Very close colourColour difference 1.6 (0 is identical)
Depth97Very fairFairCloseDepth difference: 2.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 12.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Babassu Foundcealer Dewy Foundation SPF 20 8B Porcelain Beige

Best price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation O 12

Best price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.