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Face Tape Full Coverage Foundation 36S Medium-Tan Sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral1

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Only showing matches with full coverage, with SPF, without talc or alcohol denat.

  • 22 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 30 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
36S Medium-Tan SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium 30 Warm
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $3 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
36S Medium-Tan SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Medium Tan
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Rich
    Shade match 97
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: golden brown shade with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 36S Medium-Tan Sand (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC27

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Warm, against Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade36S Medium-Tan SandClosest shade matchMedium 30 WarmScore
Shade match55% of overall97
Colour95#e4a97f#e5a97aLooks identicalColour difference 1.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.0
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 30 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 20

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan, against Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade36S Medium-Tan SandClosest overall alternativeMedium TanScore
Shade match55% of overall96
Colour99#e4a97f#e3a87eLooks identicalColour difference 0.3 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Tan.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • No fragrance listed
  • Adds SPF 40

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for normal skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 30 Warm

Match price
$45Ulta BeautyUlta Beauty
Costs $3 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Natural Matte Foundation Medium Tan

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.