Face Tape Full Coverage Foundation 36S Medium-Tan Sand dupes and alternatives Tarte
4.4 (5,909)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
73
Wear & performance
65
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium-tan warm skin with golden undertones
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: M2.5 - medium with warm undertones, and a peach tone
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: medium tan with neutral-warm undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
89
Wear & performance
39
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: Buildable rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: medium skin w/ neutral to golden undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
73
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
66
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium skin with warm/golden undertones
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
66
Wear & performance
51
Skin suitability
67
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium skin with a neutral undertone
Matches: Near-identical swatch colour· Same warm undertone· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
62
Wear & performance
52
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with warm yellow undertones
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Radiant rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
97
Finish & visual result
50
Wear & performance
40
Skin suitability
30
Looks identical · Radiant · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: golden brown shade with warm undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 36S Medium-Tan Sand (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 36H Medium-Tan Honey, against Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade36S Medium-Tan SandClosest shade match36H Medium-Tan HoneyHow they compareScore
Shade match55% of overall98
Colour60%96#e4a97f#e0aa82Looks identicalColour difference 1.2 (0 is identical)
Overall match 82/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Geller Double Take Baked Full Coverage Foundation in Medium, against Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade36S Medium-Tan SandClosest overall alternativeMediumHow they compareScore
Shade match55% of overall93
Colour60%96#e4a97f#e5a67dLooks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/oily skin
Overall match 93/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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