Deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Sephora
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$23.01 less (55%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beauty$18.99View at Ulta Beauty
CVS$20.29View at CVS
SephoraCosts $27 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69 · low stockView at Sephora
Macy's$69View at Macy'sUlta Beauty(product price)$18 less (43%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark skin w/ neutral golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$2 less (5%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium deep warm golden
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$4 less (10%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: warm golden
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Neutral rather than olive undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: Deep, neutral undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
High confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: for deep skin with warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 39% ingredient overlap
Differences: Neutral rather than olive undertone · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: dark brown skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (17%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Same priceMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
High confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (31%)Matches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Neutral rather than olive undertoneNatural matte rather than matte finishNo blurring effect claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Tan with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$18 less (43%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: deep, neutral undertone
High confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $10 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than olive undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$30.01 less (71%)Matches: Very close colourSame matte finishBoth claim 12-hour wear
Differences: Neutral rather than olive undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $18 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than olive undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than olive undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: deep with warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: neutral cool undertones
High confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$30.01 less (71%)Matches: Very close colourSame matte finishBoth claim 12-hour wear
Differences: Neutral rather than olive undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$3 less (7%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$26.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartTarget$27.01 less (64%)Matches: Very close colourSame matte finish
Differences: Neutral rather than olive undertoneBuildable rather than full coverageNo blurring effect claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$29.01 less (69%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$30 less (71%)Matches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: warm brown with deep depth and comfort
High confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $27 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: dark-deep shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: deep skin with warm undertones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tarte Face Tape Full Coverage Foundation 57G Rich Golden (Deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
53G deep golden
$32
7 Neutral
$42
Café
6N
$38
490
$30
520 Suede W
$32
23W
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Powder Foundation in Kaduna - Tan 1, against Tarte Face Tape Full Coverage Foundation in 57G Rich Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Kaduna - Tan 1.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Jane Iredale Beyond Matte Liquid Foundation in M14, against Tarte Face Tape Full Coverage Foundation in 57G Rich Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M14.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation Kaduna - Tan 1
Ulta BeautyYour shade $42 at Sephora
Jane Iredale Beyond Matte Liquid Foundation M14
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
