Face Tape Full Coverage Foundation 37G Medium-Tan Golden dupes and alternatives Tarte
4.4 (5,909)·Medium light · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
61
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
$39Ulta Beauty(product price)$3 less (7%)4.3 (1,754)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
$39Ulta Beauty(product price)$3 less (7%)4.3 (1,754)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same olive undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium skin with neutral-olive undertones
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Near-identical swatch colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: medium skin w/ neutral to golden undertones
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Near-identical swatch colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
66
Wear & performance
79
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium with neutral undertones
$12.99Ulta Beauty(product price)$29.01 less (69%)4.4 (41,209)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim a blurring effect· No fragrance listed
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
91
Finish & visual result
32
Wear & performance
40
Skin suitability
28
Looks identical · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: Medium with neutral undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.7W, against Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden. Every attribute compared, with its share of the score.
ComparedYour shade37G Medium-Tan GoldenClosest shade matchF9.7WHow they compareScore
Shade match55% of overall97
Colour60%96#e0a271#dd9e6bLooks identicalColour difference 1.2 (0 is identical)
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Geller Double Take Baked Full Coverage Foundation in Golden Medium, against Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden. Every attribute compared, with its share of the score.
ComparedYour shade37G Medium-Tan GoldenClosest overall alternativeGolden MediumHow they compareScore
Shade match55% of overall97
Colour60%95#e0a271#e7a471Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/oily skin
Overall match 95/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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