Face Tape Full Coverage Foundation 49G Tan-Deep Golden dupes and alternatives Tarte
4.4 (5,909)·Tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
61
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
$40Ulta Beauty(product price)$2 less (5%)3.9 (148)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
85
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: tan to deep skin with warm, golden undertones
$12.99Ulta Beauty(product price)$29.01 less (69%)4.4 (41,209)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$8Ulta Beauty(product price)$34 less (81%)4.5 (40,486)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
73
Wear & performance
65
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Matches: Very close colour· Same matte finish· Same full coverage
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Same matte finish· No fragrance listed
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
74
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Near-identical swatch colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Radiant rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
43
Wear & performance
86
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan to deep skin with warm, peach undertones
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Very close colour· Both claim a blurring effect· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
51
Wear & performance
75
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: caramel - brown skin with neutral undertones
Matches: Near-identical swatch colour· Same full coverage
Differences: Radiant rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
50
Wear & performance
51
Skin suitability
90
Looks identical · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Claims a skin-like finish· No fragrance listed
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to Tarte Face Tape Full Coverage Foundation 49G Tan-Deep Golden (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Geller Baked Balance-n-Glow Illuminating Foundation in Sand, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade49G Tan-Deep GoldenClosest shade matchSandHow they compareScore
Shade match55% of overall98
Colour60%98#bb7c4a#be7c47Looks identicalColour difference 0.8 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.5
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Overall match 76/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade49G Tan-Deep GoldenClosest overall alternative440 SavannaHow they compareScore
Shade match55% of overall96
Colour60%97#bb7c4a#bd7a45Looks identicalColour difference 1.0 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.4
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $11 more
