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Face Tape Full Coverage Foundation 49G Tan-Deep Golden dupes and alternatives Tarte

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Geller Baked Balance-n-Glow Illuminating Foundation Sand

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    49H Tan-Deep Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $28SephoraSephora$14 less (33%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    51
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: caramel - brown skin with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 90
    $10Ulta BeautyUlta Beauty$32 less (76%)

    Matches: Near-identical swatch colourSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    90

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 49G Tan-Deep Golden (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Very close colour
    • Medium tan · Olive undertone

    $32

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $30

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Looks identical
    • Tan · Neutral undertone

    $39

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N56

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N56

    • Close colour
    • Medium tan · Olive · neutral olive undertone

    $35

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Sand, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade49G Tan-Deep GoldenClosest shade matchSandScore
Shade match55% of overall98
Colour98#bb7c4a#be7c47Looks identicalColour difference 0.8 (0 is identical)
Depth99TanTanSameDepth difference: 0.5
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared32
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Sand.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same olive undertone
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade49G Tan-Deep GoldenClosest overall alternativeNC44Score
Shade match55% of overall89
Colour97#bb7c4a#b77b4aLooks identicalColour difference 0.9 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Radiant finish instead of matte

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Laura Geller Baked Balance-n-Glow Illuminating Foundation Sand

Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

Best price
$46Ulta BeautyUlta Beauty
Costs $4 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.