Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Sephora · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tan skin tones with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45 · low stockView at Sephora
Macy's$45 · low stockView at Macy'sUlta Beauty(product price)$4 less (10%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: deep with neutral, subtle warm undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: warm beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyUlta Beauty(product price)$2.50 less (6%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: tan/dark skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyTarget$27.01 less (64%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$14.99View at WalmartUlta Beauty(product price)Same priceMatches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$3 less (7%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame full coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneRadiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish
Retailer shade note: tawny beige with neutral undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deep shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame warm undertoneBoth claim 12-hour wear
Differences: Radiant rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan to deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$21 less (50%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)$26 less (62%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Olive rather than warm undertoneMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyTarget$27.41 less (65%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$23.01 less (55%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$2.50 less (6%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan-dark neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: dark with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$18 less (43%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$8 less (19%)Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: tan skin w/neutral or pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: for tan skin with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49 · low stockView at SephoraMacy's$49 · low stockView at Macy'sSephoraCosts $14 moreMatches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: deep with golden olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyUlta Beauty(product price)$34 less (81%)Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$29.41 less (70%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartWalgreens$16.99View at WalgreensCVS$17.99View at CVSSephoraCosts $7 moreMatches: Near-identical swatch colourBoth claim a blurring effect
Differences: Olive rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: for tan skin with olive undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sTarget$12 less (29%)Matches: Same warm undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$18 less (43%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tarte Face Tape Full Coverage Foundation 47S Tan-Deep Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
47H tan-deep honey
$32
11.5
$42
400
$30
Brittle 6.5 Golden
$31
WN 114 Golden
$22
Medium Tan 3
$22
18W
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in W7 Warm Medium Deep, against Tarte Face Tape Full Coverage Foundation in 47S Tan-Deep Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W7 Warm Medium Deep.
11 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
NYX Professional Makeup Bare With Me Blur Tint Foundation in 09: Light Medium, against Tarte Face Tape Full Coverage Foundation in 47S Tan-Deep Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Bare With Me Blur Tint Foundation in 09: Light Medium.
11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation W7 Warm Medium Deep
Ulta BeautyYour shade $42 at Sephora · lowest price $9.97 at Walmart
NYX Professional Makeup Bare With Me Blur Tint Foundation 09: Light Medium
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
