Face Tape Full Coverage Foundation 53G Deep Golden dupes and alternatives Tarte
4.4 (5,909)·Deep tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Neutral rather than olive undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
100
Wear & performance
61
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Near-identical swatch colour· Same matte finish· Both claim not settling into lines
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
81
Wear & performance
65
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: dark skin w/ neutral to golden undertones
$39Ulta Beauty(product price)$3 less (7%)4.3 (1,754)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
72
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Neutral rather than olive undertone· No blurring effect claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
89
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with a neutral undertone
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Both claim 12-hour wear
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
74
Wear & performance
72
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Differences: Neutral rather than olive undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$15.99Ulta Beauty(product price)$26.01 less (62%)4.2 (324)
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
74
Wear & performance
63
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
93
Wear & performance
49
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: intense deep shade, red undertone
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
66
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
73
Wear & performance
77
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
66
Wear & performance
61
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Both claim transfer resistance· Adds SPF 27
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
52
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep with neutral yellow undertones
Matches: Very close colour· Both claim transfer resistance· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
62
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
66
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep skin with warm/yellow undertones
$8Ulta Beauty(product price)$34 less (81%)4.5 (40,486)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
62
Wear & performance
75
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
55
Wear & performance
38
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark skin with neutral beige undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
66
Wear & performance
61
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: deep with cool rose undertones
Matches: Very close colour· Same olive undertone· Both claim a blurring effect
Differences: Radiant rather than matte finish· Light rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
32
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: TAN TO DARK WARM OLIVE UNDERTONES
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
90
Finish & visual result
28
Wear & performance
51
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: for deep skin with neutral golden undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 53G Deep Golden (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Tan Deep, against Tarte Face Tape Full Coverage Foundation in 53G Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade53G Deep GoldenClosest shade matchTan DeepHow they compareScore
Shade match55% of overall91
Colour60%98#a46440#a66541Looks identicalColour difference 0.6 (0 is identical)
Overall match 71/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kylie Cosmetics Natural Blur Powder Foundation in 10N, against Tarte Face Tape Full Coverage Foundation in 53G Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade53G Deep GoldenClosest overall alternative10NHow they compareScore
Shade match55% of overall85
Colour60%89#a46440#a2694bVery close colourColour difference 2.5 (0 is identical)
Overall match 86/100Shade match 85/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.