Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Ulta Beauty
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: L1 - Very light with cool undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$17 less (40%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: fair light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (40%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: fair light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$4 less (10%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: cool beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $12 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sUlta BeautyCosts $7 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: ultra fair skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$2 less (5%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: for very fair skin with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $4.90 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: L1 - very light with cool undertones
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sSephora$18 less (43%)Matches: Very close colourSame cool undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: very fair with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$26 less (62%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: fair, cool undertones
High confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$4 less (10%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: porcelain
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$22 less (52%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$30.81 less (73%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at Walmart
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $13 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: L1 - very light with cool undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$7 less (17%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$30.01 less (71%)Matches: Very close colourSame matte finishBoth claim 12-hour wear
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $21 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: very fair with cool undertones
High confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephora$3 less (7%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $5 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: fair neutral
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: very light skin with neutral beige undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$64View at Ulta BeautySephora$3 less (7%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
High confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$3 less (7%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
Retailer shade note: 1.75 Fair - Cool
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Tarte Face Tape Full Coverage Foundation 8B Porcelain Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
8B porcelain beige
$32
Affogato
001 Cool Ivory
$10.99
1 Fair
$36
Tone 0.7 C
$32
110
$30
095
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Cushion Foundation in 15 Cool, against Tarte Face Tape Full Coverage Foundation in 8B Porcelain Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 15 Cool.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12B Fair Beige, against Tarte Face Tape Full Coverage Foundation in 8B Porcelain Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12B Fair Beige.
12 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation 15 Cool
Ulta BeautyYour shade $42 at Ulta Beauty
Tarte Amazonian Clay 16-Hour Full Coverage Foundation 12B Fair Beige
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
