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Face Tape Full Coverage Foundation 49G Tan-Deep Golden dupes and alternatives Tarte

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Laura Geller Baked Balance-n-Glow Illuminating Foundation Sand

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
49G Tan-Deep GoldenChange shade
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Full coverage
The match
Laura Geller
Sand
Depth and undertone: Tan · Olive
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
32
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 49G Tan-Deep Golden (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Very close colour
    • Medium tan · Olive undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Very close colour
    • Medium tan · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Looks identical
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N56

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N56

    • Close colour
    • Medium tan · Olive · neutral olive undertone

    $35

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Sand, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade49G Tan-Deep GoldenClosest matchSandScore
Shade match55% of overall98
Colour98#bb7c4a#be7c47Looks identicalColour difference 0.8 (0 is identical)
Depth99TanTanSameDepth difference: 0.5
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared32
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Sand.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same olive undertone
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy Sand

Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.