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Face Tape Full Coverage Foundation 12B Fair Beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Talc0
  • Silicones0
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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder 0.5

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
12B Fair BeigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Danessa Myricks Beauty
0.5
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Light coverage
Overall match
83out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 12B Fair Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Very close colour
    • Fair · Cool · pink undertone

    $17

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    340 Fawn

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 340 Fawn

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 0.5, against Tarte Face Tape Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shade12B Fair BeigeClosest match0.5Score
Shade match55% of overall96
Colour94#f5d5c8#efd2c4Very close colourColour difference 1.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100MatteMatteSameSame matte finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 0.5.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy 0.5

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.