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Face Tape Full Coverage Foundation 36S Medium-Tan Sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol8Vegan4Cruelty-free4Oil-free4With SPF4Mineral1

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13 of 32

Only showing matches with full coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 355N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
36S Medium-Tan SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
355N
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $11 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Natural Matte Longwear Foundation SAHEL

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
36S Medium-Tan SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NARS
SAHEL
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Matte Longwear Foundation

    VALENCIA
    Shade match 96
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C4.5
    Shade match 87
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium Tan
    Shade match 96
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium 30 Warm
    Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Radiant Longwear Foundation

    Sahel - Medium 2.5
    Shade match 97
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  6. #8 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    10M
    Shade match 96
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Sand
    Shade match 93
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    13M
    Shade match 93
    $47SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium tan with neutral-warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 64 Butterscotch
    Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    39
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    325C
    Shade match 78
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Rosy Undertones

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Rich
    Shade match 97
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: golden brown shade with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 36S Medium-Tan Sand (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC27

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 355N, against Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade36S Medium-Tan SandClosest shade match355NScore
Shade match55% of overall97
Colour96#e4a97f#e0aa80Looks identicalColour difference 1.3 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared77
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 355N.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in SAHEL, against Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade36S Medium-Tan SandClosest overall alternativeSAHELScore
Shade match55% of overall97
Colour95#e4a97f#e9ac7eLooks identicalColour difference 1.4 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in SAHEL.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 355N

Best price
$53SephoraSephora
Costs $11 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation SAHEL

Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.