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Face Tape Full Coverage Foundation 37G Medium-Tan Golden dupes and alternatives Tarte

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches with light coverage, without fragrance.

Closest shade matchClosest overall alternative: ILIA Super Serum Skin Tint SPF 40 Paloma ST9

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
37G Medium-Tan GoldenChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
ILIA
Paloma ST9
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
65out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
32
Wear (Wear & performance)
40
Skin (Skin suitability)
28
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Close colour
    • Light medium · Olive undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Looks identical
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Looks identical
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Close colour
    • Medium light · Olive undertone

    $36

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Super Serum Skin Tint SPF 40 in Paloma ST9, against Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden. Every attribute compared, with its share of the score.

ComparedYour shade37G Medium-Tan GoldenClosest matchPaloma ST9Score
Shade match55% of overall91
Colour98#e0a271#e0a375Looks identicalColour difference 0.8 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared32
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 65/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Paloma ST9.

Same or better

  • Near-identical swatch colour
  • Both claim a blurring effect
  • No fragrance listed
  • Adds SPF 40

Different

  • Neutral rather than olive undertone
  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy Paloma ST9

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.