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Face Tape Full Coverage Foundation 37G Medium-Tan Golden dupes and alternatives Tarte

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

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Fragrance-free3No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 8 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
37G Medium-Tan GoldenChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
8 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 23 Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
37G Medium-Tan GoldenChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
23 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
73
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4N1 Ginger
    Shade match 88
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 37G medium-tan golden

    • Close colour
    • Light medium · Olive undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Looks identical
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Looks identical
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Close colour
    • Medium light · Olive undertone

    $36

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Foundation in 8 Neutral, against Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden. Every attribute compared, with its share of the score.

ComparedYour shade37G Medium-Tan GoldenClosest shade match8 NeutralScore
Shade match55% of overall91
Colour97#e0a271#dda374Looks identicalColour difference 0.9 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall60
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 8 Neutral.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral, against Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden. Every attribute compared, with its share of the score.

ComparedYour shade37G Medium-Tan GoldenClosest overall alternative23 Medium NeutralScore
Shade match55% of overall90
Colour96#e0a271#e5a36eLooks identicalColour difference 1.2 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall73
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Foundation 8 Neutral

Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 23 Medium Neutral

Match price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.