Face Tape Full Coverage Foundation 44N Tan Neutral dupes and alternatives Tarte
4.4 (5,909)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
89
Wear & performance
61
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: medium to tan neutral undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
73
Wear & performance
65
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium-deep with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium-deep with neutral undertones
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
40
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal skin
Matches: Near-identical swatch colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
50
Wear & performance
70
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin
Matches: Near-identical swatch colour· Same matte finish
Differences: Olive rather than cool undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than cool undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
54
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: for medium to tan skin with rosy undertones
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
75
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: medium to tan with warm undertones
Matches: Near-identical swatch colour· Same full coverage· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
67
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Claims a skin-like finish· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$18.99Ulta Beauty(product price)$23.01 less (55%)4.2 (18,317)
Matches: Very close colour
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
55
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Claims a skin-like finish· No fragrance listed
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium deep with golden bronze undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 44N Tan Neutral (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool, against Tarte Face Tape Full Coverage Foundation in 44N Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shade44N Tan NeutralClosest shade matchMedium To Tan CoolHow they compareScore
Shade match55% of overall97
Colour60%95#d19573#cc9572Looks identicalColour difference 1.5 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40, against Tarte Face Tape Full Coverage Foundation in 44N Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shade44N Tan NeutralClosest overall alternativeNW40How they compareScore
Shade match55% of overall95
Colour60%92#d19573#d4956cVery close colourColour difference 2.0 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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