Face Tape Full Coverage Foundation 49G Tan-Deep Golden dupes and alternatives Tarte
4.4 (5,909)·Tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
61
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
$40Ulta Beauty(product price)$2 less (5%)3.9 (148)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
85
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: tan to deep skin with warm, golden undertones
$12.99Ulta Beauty(product price)$29.01 less (69%)4.4 (41,209)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$8Ulta Beauty(product price)$34 less (81%)4.5 (40,486)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
73
Wear & performance
65
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Matches: Very close colour· Same matte finish· Same full coverage
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
89
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Same matte finish· No fragrance listed
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
74
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Near-identical swatch colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Radiant rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
43
Wear & performance
86
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan to deep skin with warm, peach undertones
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Very close colour· Both claim a blurring effect· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
51
Wear & performance
75
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: caramel - brown skin with neutral undertones
Matches: Near-identical swatch colour· Same full coverage
Differences: Radiant rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
50
Wear & performance
51
Skin suitability
90
Looks identical · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to Tarte Face Tape Full Coverage Foundation 49G Tan-Deep Golden (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Super-Blendable Foundation in N6.5 Neutral Medium Deep, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade49G Tan-Deep GoldenClosest shade matchN6.5 Neutral Medium DeepHow they compareScore
Shade match55% of overall92
Colour60%99#bb7c4a#bc7c4bLooks identicalColour difference 0.5 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.2
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Overall match 74/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Beyond Matte Liquid Foundation in M13, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade49G Tan-Deep GoldenClosest overall alternativeM13How they compareScore
Shade match55% of overall86
Colour60%90#bb7c4a#bd794cVery close colourColour difference 2.3 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.6
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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