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Face Tape Full Coverage Foundation 49G Tan-Deep Golden dupes and alternatives Tarte

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in liquid form, without talc.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 41 Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden (W-074)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
74
Wear (Wear & performance)
89
Skin (Skin suitability)
100
Best price
$58SephoraSephora
Costs $16 more

Your shade $42 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Golden (C-076)
    Shade match 83
    $58Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    74
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: dark, cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 49G Tan-Deep Golden (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Very close colour
    • Medium tan · Olive undertone

    $32

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Looks identical
    • Medium tan · Olive · warm olive undertone

    $30

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Looks identical
    • Tan · Neutral undertone

    $39

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N56

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N56

    • Close colour
    • Medium tan · Olive · neutral olive undertone

    $35

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 41 Tan Neutral, against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade49G Tan-Deep GoldenClosest shade match41 Tan NeutralScore
Shade match55% of overall88
Colour92#bb7c4a#b57d4aVery close colourColour difference 2.0 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 41 Tan Neutral.

Same or better

  • $34 less
  • Very close colour
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden (W-074), against Tarte Face Tape Full Coverage Foundation in 49G Tan-Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade49G Tan-Deep GoldenClosest overall alternativeGolden (W-074)Score
Shade match55% of overall86
Colour90#bb7c4a#c1824cVery close colourColour difference 2.2 (0 is identical)
Depth94TanMedium tanCloseDepth difference: 3.2
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden (W-074).

Same or better

  • Very close colour
  • Same matte finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 41 Tan Neutral

Match price
$8Ulta BeautyUlta Beauty
$34 less (81%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden (W-074)

Best price
$58SephoraSephora
Costs $16 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.