Face Tape Full Coverage Foundation 53G Deep Golden dupes and alternatives Tarte
4.4 (5,909)·Deep tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$34 less (81%)4.5 (40,486)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
62
Wear & performance
75
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: deep with cool rose undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 53G Deep Golden (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 370, against Tarte Face Tape Full Coverage Foundation in 53G Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade53G Deep GoldenClosest shade match370How they compareScore
Shade match55% of overall88
Colour60%93#a46440#a4663dVery close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared55
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 75/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte CC color-correcting tinted serum in Rich, against Tarte Face Tape Full Coverage Foundation in 53G Deep Golden. Every attribute compared, with its share of the score.
ComparedYour shade53G Deep GoldenClosest overall alternativeRichHow they compareScore
Shade match55% of overall86
Colour60%90#a46440#a2674aVery close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared66
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 77/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$34 less (81%)
