Face Tape Full Coverage Foundation 59W rich warm dupes and alternatives Tarte
4.4 (5,909)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
72
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: ultra deep with deep-warm undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
61
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with golden undertones
Matches: Same full coverage· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
81
Wear & performance
75
Skin suitability
67
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: for deep skin with balanced neutral undertones
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
82
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
47
Wear & performance
65
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deep skin with warm, peach undertones
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Same warm undertone· Both claim a blurring effect· No fragrance listed
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
73
Wear & performance
40
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
50
Wear & performance
70
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: very deep with neutral to red undertone for very rich skin
Matches: Same matte finish· Both claim transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: deepest with neutral rich-brown undertones
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Same matte finish· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
79
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Extra deep with cool undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to Tarte Face Tape Full Coverage Foundation 59W rich warm (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 7N2 Rich Amber, against Tarte Face Tape Full Coverage Foundation in 59W rich warm. Every attribute compared, with its share of the score.
ComparedYour shade59W rich warmClosest shade match7N2 Rich AmberHow they compareScore
Shade match55% of overall98
Colour60%97#7a4638#7d4538Looks identicalColour difference 1.1 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 74/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Beyond Matte Liquid Foundation in M18, against Tarte Face Tape Full Coverage Foundation in 59W rich warm. Every attribute compared, with its share of the score.
ComparedYour shade59W rich warmClosest overall alternativeM18How they compareScore
Shade match55% of overall84
Colour60%90#7a4638#714135Very close colourColour difference 2.4 (0 is identical)
Depth15%93DeepVery deepCloseDepth difference: 3.7
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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