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Maracuja Juicy Glow Tint 27S Light-Medium Sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Natural

The equivalent shade: scored on colour, depth and undertone only.

Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$29.01 less (69%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 9W Indio

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
20
Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $59Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    67
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel

    Retailer shade note: warm beige

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for light to medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  3. #5 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    11W Excellence
    Shade match 87
    $47SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    73
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium warm

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $49SephoraSephoraCosts $7 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM1WARM
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 6
    Shade match 79
    $69SephoraSephoraCosts $27 more

    Matches: Same radiant finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNo long-wear claimNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with pink neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 240 W
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Same warm undertoneSame radiant finishAdds SPF 30

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    60
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Neutral Warm 170
    Shade match 85
    $45SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: Light+ with peachy golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    Super Serum Skin Tint SPF 40

    Formosa ST4
    Shade match 88
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Light with neutral warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Yepoda

    The Dewy Day

    3W
    Shade match 85
    $39SephoraSephora$3 less (7%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    87
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: Light medium shade with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    3.8
    Shade match 85
    $69SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishNot marketed for combination/sensitive skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, warm peach

    Medium confidence· Digital match

    View match
  12. #14 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Neutral Olive 160
    Shade match 83
    $45SephoraSephoraCosts $3 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: Light+ with neutral olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    21W Creamer
    Shade match 89
    $24Ulta BeautyUlta Beauty$18 less (43%)

    Matches: Same warm undertoneBoth claim a lightweight feelAdds SPF 30

    Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: warm nude with yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · Well People

    Skinforia Serum Foundation

    18 Light Warm
    Shade match 84
    $21$30Ulta BeautyUlta Beauty$21 less (50%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  15. #17 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM1NEUTRAL
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same warm undertoneBoth claim 16-hour wearClaims transfer resistance

    Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one light with a warm undertone

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $12.98WalmartWalmart$29.02 less (69%)

    Matches: Same warm undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  18. Shade match 83
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    54
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  19. #21 · TIRTIR

    Mask Fit AI Filter Cushion

    24W SOFT BEIGE
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    45
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    45 Golden Vanilla
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Same warm undertoneSame medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Tan 228
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$30.01 less (71%)

    Matches: Same warm undertoneSame medium coverageBoth claim 12-hour wear

    Differences: Matte rather than radiant finishNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    87
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. Shade match 86
    $34SephoraSephora$8 less (19%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  25. #27 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3WN
    Shade match 82
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a blurring effect

    Differences: Matte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with warm neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 85
    $34SephoraSephora$8 less (19%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  27. #29 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM2OLIVE
    Shade match 77
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperOlive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light medium with olive undertones

    Medium confidence· Digital match

    View match
  28. #30 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    315 Versatile Wheat II (W)
    Shade match 78
    $53Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same medium coverageBoth claim a blurring effectClaims not settling into lines

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. #31 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 4.25 Vier.25
    Shade match 78
    $52Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same radiant finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly deeperOlive rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: Light/Medium, Olive Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Tarte Maracuja Juicy Glow Tint 27S Light-Medium Sand (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Close colour
    • Light · Warm undertone

    $12.99

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N14

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N14

    • Close colour
    • Light · Neutral · neutral golden undertone

    $35

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Close colour
    • Light · Warm · golden undertone

    $8

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1

    • Close colour
    • Fair · Warm · peach undertone

    $22

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Close colour
    • Fair · Warm · peach undertone

    $30

  6. NARS Radiant Creamy Concealer

    Café Con Leche

    NARS Radiant Creamy Concealer, shade Café Con Leche

    • Close colour
    • Very fair · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Natural, against Tarte Maracuja Juicy Glow Tint in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest shade matchNaturalScore
Shade match55% of overall91
Colour85#eac084#eec08dVery close colourColour difference 3.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared35
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 70/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Natural.

Same or better

  • $29.01 less
  • Very close colour
  • Same warm undertone

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Why the closest overall alternative works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 9W Indio, against Tarte Maracuja Juicy Glow Tint in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest overall alternative9W IndioScore
Shade match55% of overall88
Colour80#eac084#dfc18fClose colourColour difference 3.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.9
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 9W Indio.

Same or better

  • $6 less
  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Natural

Match price
$12.99Ulta BeautyUlta Beauty
$29.01 less (69%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 9W Indio

Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.