Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
24 of 31 matches
Only showing matches with no drying alcohol.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta Beauty
Walmart$14.50View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $42 at Ulta Beauty
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$25.01 less (60%)Matches: Very close colourSame cool undertoneSame radiant finish
Differences: Light rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at Walmart
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSUlta Beauty(product price)$26.01 less (62%)Matches: Same cool undertoneSame radiant finishClaims not settling into lines
Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSSephora$5 less (12%)Matches: Same cool undertoneBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: deep-rich with a red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$3 less (7%)Matches: Very close colourSame radiant finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneLight rather than medium coverageNot marketed for combination/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: DEEP WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$25.50 less (61%)Matches: Near-identical swatch colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for combination/normal skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for combination/normal skin
Retailer shade note: very deep neutral
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraSephoraCosts $4 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with cool/deep rich red undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for dry/oily skin
Retailer shade note: Extra deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$4 less (10%)Matches: Very close colourSame radiant finishBoth claim 12-hour wear
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: very deep, neutral to cool
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$8 less (19%)Matches: Same cool undertoneSame medium coverageClaims not settling into lines
Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim
Retailer shade note: rich brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame cool undertoneBoth claim 16-hour wear
Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: D8 - very deep with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$28.01 less (67%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$25.01 less (60%)Matches: Same radiant finishClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
SephoraCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Natural rather than radiant finishNo long-wear claimNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for dry/sensitive skin
Retailer shade note: deep
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $18 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame cool undertoneAdds SPF 50
Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep complexion with cool red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$18 less (43%)Matches: Very close colourSame medium coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$2 less (5%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Not marketed for oily skin
Retailer shade note: rich skin tones with neutral undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$5 less (12%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Olive rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: Ultra Rich skin with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$8 less (19%)Matches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for combination/dry/normal/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraSame priceMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to Tarte Maracuja Juicy Glow Tint 61N Espresso Neutral (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
61N espresso neutral
$32
Sable
$36
30NC
$30
17.75 Deep
$36
6N1
$34
Chocolate Chip 8.7 Red
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Snatched Sepia, against Tarte Maracuja Juicy Glow Tint in 61N Espresso Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Snatched Sepia.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki, against Tarte Maracuja Juicy Glow Tint in 61N Espresso Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Snatched Sepia
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki
SephoraYour shade $42 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
