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Shape Tape Full Coverage Matte Concealer 12B fair beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 0.5C

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3 Fair

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2 Fair
    Shade match 94
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  2. Shade match 92
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame cool undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  3. Shade match 94
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Very Fair, Cool Pink

    High confidence· Digital match

    View match
  4. Shade match 96
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: fairest with rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  6. Shade match 95
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium
    Shade match 83
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: Fair-Medium with cool undertones

    High confidence· Digital match

    View match
  8. Shade match 82
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  9. Shade match 86
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    High confidence· Digital match

    View match
  10. #12 · NARS

    Radiant Creamy Concealer

    Affogato
    Shade match 93
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: L1.25 - very light with cool undertones

    High confidence· Digital match

    View match
  11. #13 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige
    Shade match 80
    $31SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: fair skin tones with pink undertones

    High confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair
    Shade match 76
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Fair with netural warm undertones

    High confidence· Digital match

    View match
  13. Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $38SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with cool undertones

    High confidence· Digital match

    View match
  15. #17 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 82
    $14SephoraSephora$18 less (56%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  16. Shade match 79
    $39SephoraSephoraCosts $7 more

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Very Fair, Neutral

    High confidence· Digital match

    View match
  17. Shade match 78
    $35SephoraSephoraCosts $3 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral cool undertones

    High confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12B fair beige (Very fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    12B Fair Beige

    Tarte Face Tape Full Coverage Foundation, shade 12B Fair Beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $42

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

  2. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

  3. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 33C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 33C

    • Looks identical
    • Fair · Cool undertone

    $12

  4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    0.5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 0.5

    • Looks identical
    • Very fair · Cool undertone

    $39

  5. Ulta Beauty Collection Complexion Crush Foundation

    Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Fair Cool

    • Very close colour
    • Very fair · Cool undertone

    $16

  6. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C

    Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, shade Fair 1C

    • Looks identical
    • Fair · Cool undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 0.5C, against Tarte Shape Tape Full Coverage Matte Concealer in 12B fair beige. Every attribute compared, with its share of the score.

ComparedYour shade12B fair beigeClosest shade match0.5CScore
Shade match55% of overall99
Colour99#f1d4c3#f1d5c4Looks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 0.5C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3 Fair, against Tarte Shape Tape Full Coverage Matte Concealer in 12B fair beige. Every attribute compared, with its share of the score.

ComparedYour shade12B fair beigeClosest overall alternative3 FairScore
Shade match55% of overall97
Colour96#f1d4c3#eed3c5Looks identicalColour difference 1.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 91/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3 Fair.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 0.5C

Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3 Fair

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.