Shape Tape Full Coverage Matte Concealer 27B light-medium beige dupes and alternatives Tarte
4.5 (38,566)·Light · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: light+ with cool pink undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27B light-medium beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy, against Tarte Shape Tape Full Coverage Matte Concealer in 27B light-medium beige. Every attribute compared, with its share of the score.
ComparedYour shade27B light-medium beigeClosest matchTaffyHow they compareScore
Shade match55% of overall95
Colour60%93#e7c0ab#e4baa2Very close colourColour difference 1.8 (0 is identical)
Depth15%95LightLightSameDepth difference: 2.8
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $7 more
