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Shape Tape Full Coverage Matte Concealer 27B light-medium beige dupes and alternatives Tarte

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin.

  • 7 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
27B light-medium beigeChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
24.0 Medium Beige
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.5 Light Beige
    Shade match 95
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan
    Shade match 86
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.5 Light Buff
    Shade match 82
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium
    Shade match 77
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  5. #6 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.0 Light Nude
    Shade match 76
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 75
    $14SephoraSephora$18 less (56%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. #8 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    2W1
    Shade match 70
    $34SephoraSephoraCosts $2 more

    Matches: Both claim 16-hour wearBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27B light-medium beige (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    22B Light Beige

    Tarte Face Tape Full Coverage Foundation, shade 22B Light Beige

    • Very close colour
    • Light · Cool · pink undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. Chanel N°1 DE CHANEL Revitalizing Foundation

    BR22

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BR22

    • Very close colour
    • Light · Cool · rosy undertone

    $81

    Ulta BeautyView at Ulta Beauty
  3. NARS Natural Radiant Longwear Foundation

    Yukon

    NARS Natural Radiant Longwear Foundation, shade Yukon

    • Very close colour
    • Fair · Cool undertone

    $55

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Glow Foundation

    2CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 2CR Cool Rosy

    • Very close colour
    • Light · Cool · rosy undertone

    $60

    SephoraView at Sephora
  6. TIRTIR Mask Fit Red Cushion

    22C PEACH BEIGE

    TIRTIR Mask Fit Red Cushion, shade 22C PEACH BEIGE

    • Very close colour
    • Light · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Tarte Shape Tape Full Coverage Matte Concealer in 27B light-medium beige. Every attribute compared, with its share of the score.

ComparedYour shade27B light-medium beigeClosest match24.0 Medium BeigeScore
Shade match55% of overall95
Colour92#e7c0ab#e8bba5Very close colourColour difference 1.9 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 24.0 Medium Beige

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.