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Shape Tape Full Coverage Matte Concealer 27S light-medium sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a radiant finish.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 115

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27S light-medium sandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
115
Depth and undertone: Light · Warm
Finish and coverage: Radiant finish
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$19.01 less (59%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 250W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27S light-medium sandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
250W
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
75out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
42
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 27S light-medium sand (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    27S Light-Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 27S Light-Medium Sand

    • Close colour
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 227 GOLDEN BEIGE

    • Looks identical
    • Light · Warm · golden undertone

    $14.78

    WalmartView at Walmart
  2. Dior Forever Skin Glow Foundation

    2W Warm

    Dior Forever Skin Glow Foundation, shade 2W Warm

    • Looks identical
    • Light · Warm undertone

    $60

    SephoraView at Sephora
  3. Dior Forever Skin Wear Blurring Natural Matte Foundation

    2W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 2W Warm

    • Looks identical
    • Light · Warm undertone

    $60

    SephoraView at Sephora
  4. Live Tinted HUESTICK Complexion Stick

    16 Light

    Live Tinted HUESTICK Complexion Stick, shade 16 Light

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Fièra Cosmetics All-in-Wonder Concealer + Foundation

    Sand

    Fièra Cosmetics All-in-Wonder Concealer + Foundation, shade Sand

    • Looks identical
    • Light · Warm · golden undertone

    $45

    Ulta BeautyView at Ulta Beauty
  6. Milani Conceal + Perfect Blur Out Skin Tint Stick

    005

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 005

    • Looks identical
    • Light · Warm undertone

    $18.49

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.

ComparedYour shade27S light-medium sandClosest shade match115Score
Shade match55% of overall95
Colour93#e6bc9b#e9c1a4Very close colourColour difference 1.8 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 67/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115.

Same or better

  • $19.01 less
  • Very close colour
  • Same warm undertone
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 250W, against Tarte Shape Tape Full Coverage Matte Concealer in 27S light-medium sand. Every attribute compared, with its share of the score.

ComparedYour shade27S light-medium sandClosest overall alternative250WScore
Shade match55% of overall90
Colour86#e6bc9b#e0b48cVery close colourColour difference 2.9 (0 is identical)
Depth91LightLight mediumCloseDepth difference: 4.1
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 75/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 250W.

Same or better

  • $8 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly deeper
  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 115

Match price
$12.99Ulta BeautyUlta Beauty
$19.01 less (59%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 250W

Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.