Shape Tape Full Coverage Matte Concealer 35H medium honey dupes and alternatives Tarte
4.5 (38,566)·Light · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Claims a skin-like finish· No fragrance listed
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
$31Ulta Beauty(product price)$1 less (3%)4.3 (1,273)
Matches: Very close colour· Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Luminous rather than matte finish
Score details
Shade match
81
Finish & visual result
38
Wear & performance
72
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Luminous rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Retailer shade note: for medium neutral skin with peach undertones
Matches: Claims a skin-like finish· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
45
Wear & performance
54
Skin suitability
50
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
81
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly lighter· Slightly cooler undertone· Radiant rather than matte finish
Score details
Shade match
72
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M0 - medium with cool undertones
Matches: Both claim not settling into lines· Claims a lightweight feel· No fragrance listed
Differences: Slightly lighter· Slightly cooler undertone· Radiant rather than matte finish
Score details
Shade match
69
Finish & visual result
43
Wear & performance
72
Skin suitability
50
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 35H medium honey (Light · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 05 W, against Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey. Every attribute compared, with its share of the score.
ComparedYour shade35H medium honeyClosest shade matchTone 05 WHow they compareScore
Shade match55% of overall96
Colour60%94#e8bf9d#e7c2a4Very close colourColour difference 1.5 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 73/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Soft Matte Complete Concealer in Ginger, against Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey. Every attribute compared, with its share of the score.
ComparedYour shade35H medium honeyClosest overall alternativeGingerHow they compareScore
Shade match55% of overall90
Colour60%84#e8bf9d#ebbf92Close colourColour difference 3.1 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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