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Shape Tape Full Coverage Matte Concealer 36S medium-tan sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, without silicones.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Beige

The equivalent shade and the most similar concealer overall.

Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Very close colour
    • Light · Warm · golden undertone

    $42

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W4 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W4 Warm Light Medium

    • Looks identical
    • Light medium · Warm undertone

    $13.99

  2. Live Tinted HUESTICK Complexion Stick

    14 Light/Medium

    Live Tinted HUESTICK Complexion Stick, shade 14 Light/Medium

    • Looks identical
    • Light medium · Warm undertone

    $42

  3. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Beige

    • Looks identical
    • Light medium · Warm · golden undertone

    $11.97

  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    350N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 350N

    • Looks identical
    • Light medium · Warm · peach undertone

    $53

  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    Soft Honey

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade Soft Honey

    • Looks identical
    • Light medium · Warm undertone

    $18.99

  6. NARS Light Reflecting Foundation

    Punjab

    NARS Light Reflecting Foundation, shade Punjab

    • Looks identical
    • Light medium · Warm · golden undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Beige, against Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand. Every attribute compared, with its share of the score.

ComparedYour shade36S medium-tan sandClosest matchBeigeScore
Shade match55% of overall90
Colour95#e1b189#e2b28eLooks identicalColour difference 1.3 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Beige.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Beige

Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.