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Shape Tape Full Coverage Matte Concealer 36S medium-tan sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan3Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage.

Closest shade match: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 415 Bisque W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
36S medium-tan sandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
415 Bisque W
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$32Ulta BeautyUlta Beauty
Same price

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Soft Matte Complete Concealer Biscuit

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
36S medium-tan sandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NARS
Biscuit
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
92out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Radiant Creamy Concealer

    Ginger
    Shade match 91
    $36SephoraSephoraCosts $4 more

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: M2 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 94
    $24SephoraSephora$8 less (25%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 90
    $12Ulta BeautyUlta Beauty(product price)$20 less (63%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 85
    $24SephoraSephora$8 less (25%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 74 Beige
    Shade match 80
    $22$32SephoraSephora$10 less (31%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 90 Sand
    Shade match 80
    $22$32SephoraSephora$10 less (31%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Very close colour
    • Light · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W4 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W4 Warm Light Medium

    • Looks identical
    • Light medium · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  2. Live Tinted HUESTICK Complexion Stick

    14 Light/Medium

    Live Tinted HUESTICK Complexion Stick, shade 14 Light/Medium

    • Looks identical
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Beige

    • Looks identical
    • Light medium · Warm · golden undertone

    $11.97

    WalmartView at Walmart
  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    350N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 350N

    • Looks identical
    • Light medium · Warm · peach undertone

    $53

    SephoraView at Sephora
  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    Soft Honey

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade Soft Honey

    • Looks identical
    • Light medium · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  6. NARS Light Reflecting Foundation

    Punjab

    NARS Light Reflecting Foundation, shade Punjab

    • Looks identical
    • Light medium · Warm · golden undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 415 Bisque W, against Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand. Every attribute compared, with its share of the score.

ComparedYour shade36S medium-tan sandClosest shade match415 Bisque WScore
Shade match55% of overall95
Colour93#e1b189#dab088Very close colourColour difference 1.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.3
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 415 Bisque W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Medium rather than full coverage
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Biscuit, against Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand. Every attribute compared, with its share of the score.

ComparedYour shade36S medium-tan sandClosest overall alternativeBiscuitScore
Shade match55% of overall91
Colour88#e1b189#dda881Very close colourColour difference 2.6 (0 is identical)
Depth92Light mediumLight mediumSameDepth difference: 3.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Biscuit.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 415 Bisque W

Match price
$32Ulta BeautyUlta Beauty
Same price

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Soft Matte Complete Concealer Biscuit

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.