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Shape Tape Full Coverage Matte Concealer 36S medium-tan sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3W

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 5.5 Medium

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 88
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 87
    $36Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $35SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium
    Shade match 87
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Slightly lighterNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $35SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium skin with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 90
    $31SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 90
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral
    Shade match 87
    $31SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6 Medium
    Shade match 72
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 71
    $35SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium skin with cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 72
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Beige
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$24 less (75%)

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneSatin rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Very close colour
    • Light · Warm · golden undertone

    $42

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W4 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W4 Warm Light Medium

    • Looks identical
    • Light medium · Warm undertone

    $13.99

  2. Live Tinted HUESTICK Complexion Stick

    14 Light/Medium

    Live Tinted HUESTICK Complexion Stick, shade 14 Light/Medium

    • Looks identical
    • Light medium · Warm undertone

    $42

  3. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Beige

    • Looks identical
    • Light medium · Warm · golden undertone

    $11.97

  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    350N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 350N

    • Looks identical
    • Light medium · Warm · peach undertone

    $53

  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    Soft Honey

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade Soft Honey

    • Looks identical
    • Light medium · Warm undertone

    $18.99

  6. NARS Light Reflecting Foundation

    Punjab

    NARS Light Reflecting Foundation, shade Punjab

    • Looks identical
    • Light medium · Warm · golden undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3W, against Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand. Every attribute compared, with its share of the score.

ComparedYour shade36S medium-tan sandClosest shade match3WScore
Shade match55% of overall96
Colour93#e1b189#e0b082Very close colourColour difference 1.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 5.5 Medium, against Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand. Every attribute compared, with its share of the score.

ComparedYour shade36S medium-tan sandClosest overall alternative5.5 MediumScore
Shade match55% of overall94
Colour96#e1b189#dfb08cLooks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 5.5 Medium.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3W

Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 5.5 Medium

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.