Shape Tape Full Coverage Matte Concealer 12N fair neutral dupes and alternatives Tarte
4.5 (38,566)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: ultra light with neutral undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N fair neutralClosest shade match10.5 LightHow they compareScore
Shade match55% of overall96
Colour60%94#f0d8c4#f7dec8Very close colourColour difference 1.5 (0 is identical)
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW5, against Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N fair neutralClosest overall alternativeNW5How they compareScore
Shade match55% of overall96
Colour60%94#f0d8c4#edd2bcVery close colourColour difference 1.7 (0 is identical)
Overall match 89/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$2 less (6%)
