Shape Tape Full Coverage Matte Concealer 53S deep sand dupes and alternatives Tarte
4.5 (38,566)·Tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly deeper· No blurring effect claimed
Score details
Shade match
71
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same warm undertone· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deep with warm golden undertones
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
70
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53S deep sand (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
CoverGirl TruBlend Undercover Concealer in Warm Honey, against Tarte Shape Tape Full Coverage Matte Concealer in 53S deep sand. Every attribute compared, with its share of the score.
ComparedYour shade53S deep sandClosest matchWarm HoneyHow they compareScore
Shade match55% of overall93
Colour60%89#ab7b5f#a47b5eVery close colourColour difference 2.4 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (6%)
