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Shape Tape Full Coverage Matte Concealer 35H medium honey dupes and alternatives Tarte

Light · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan

The equivalent shade and the most similar concealer overall.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  4. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 95
    $8Ulta BeautyUlta Beauty$24 less (75%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Satin rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    5 Medium
    Shade match 78
    $36SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7 Medium
    Shade match 74
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 81
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$24 less (75%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneSatin rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$24 less (75%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Described as light, yours as mediumNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Described as light, yours as medium · No blurring effect claimed

    Retailer shade note: light w/ warm-neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  11. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium
    Shade match 40
    $36SephoraSephoraCosts $4 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighterDescribed as fair, yours as mediumNot marketed for combination skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Described as fair, yours as medium · Not marketed for combination skin

    Retailer shade note: Fair with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 35H medium honey (Light · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Close colour
    • Light · Warm · golden undertone

    $42

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  1. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 227 GOLDEN BEIGE

    • Looks identical
    • Light · Warm · golden undertone

    $14.78

  2. Clinique Acne Solutions Liquid Makeup Foundation

    CN 08 Linen

    Clinique Acne Solutions Liquid Makeup Foundation, shade CN 08 Linen

    • Looks identical
    • Light · Warm undertone

    $39

  3. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD51

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD51

    • Looks identical
    • Light · Warm undertone

    $81

  4. Live Tinted HUESTICK Complexion Stick

    16 Light

    Live Tinted HUESTICK Complexion Stick, shade 16 Light

    • Looks identical
    • Light · Warm undertone

    $42

  5. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    22W Sand

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 22W Sand

    • Looks identical
    • Light · Warm undertone

    $32

  6. Yepoda The Dewy Day

    4W

    Yepoda The Dewy Day, shade 4W

    • Looks identical
    • Light · Warm undertone

    $39

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan, against Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey. Every attribute compared, with its share of the score.

ComparedYour shade35H medium honeyClosest match14.0 Light TanScore
Shade match55% of overall95
Colour93#e8bf9d#e1bc99Very close colourColour difference 1.8 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 14.0 Light Tan

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.