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Shape Tape Full Coverage Matte Concealer 20S light sand dupes and alternatives Tarte

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade match: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 1W

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3.5 Fair

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden
    Shade match 91
    $31SephoraSephora$1 less (3%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: fair skin tones with golden undertones

    High confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium
    Shade match 85
    $36SephoraSephoraCosts $4 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Fair with neutral warm undertones

    High confidence· Digital match

    View match
  3. Shade match 90
    $30SephoraSephora$2 less (6%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 89
    $14SephoraSephora$18 less (56%)

    Matches: Near-identical swatch colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    High confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 87
    $14SephoraSephora$18 less (56%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    High confidence· Digital match

    View match
  6. #8 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral
    Shade match 84
    $31SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: fair-light skin tones with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 86
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  8. #10 · CoverGirl

    TruBlend Undercover Concealer

    Porcelain
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $39SephoraSephoraCosts $7 more

    Matches: Same warm undertoneSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Warm Golden

    High confidence· Digital match

    View match
  10. Shade match 85
    $39SephoraSephoraCosts $7 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Fair, Neutral

    High confidence· Digital match

    View match
  11. #13 · CoverGirl

    TruBlend Undercover Concealer

    Classic Ivory
    Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Slightly deeperNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    TruBlend Undercover Concealer

    Light Ivory
    Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$19.01 less (59%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  14. Shade match 80
    $31SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: fair-light skin tones with pink-neutral undertones

    High confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    360 Cashmere
    Shade match 81
    $15.99Ulta BeautyUlta Beauty$16.01 less (50%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $38SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  17. Shade match 94
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 78
    $35SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair skin with cool undertones

    High confidence· Digital match

    View match
  19. #21 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige
    Shade match 75
    $31SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: fair skin tones with pink undertones

    High confidence· Digital match

    View match
  20. Shade match 77
    $30SephoraSephora$2 less (6%)

    Matches: Same full coverageBoth claim not settling into linesNo fragrance listed

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for neutral undertones

    High confidence· Digital match

    View match
  21. Shade match 90
    $42SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 77
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 20S light sand (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    20S Light Sand

    Tarte Face Tape Full Coverage Foundation, shade 20S Light Sand

    • Very close colour
    • Very fair · Warm · golden undertone

    $42

Closest foundations

  1. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    1.5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 1.5WP

    • Looks identical
    • Fair · Warm · peach undertone

    $49

  2. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD11

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD11

    • Looks identical
    • Fair · Warm · golden undertone

    $69

  3. Makeup By Mario SurrealSkin Natural Finish Foundation

    3 W

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 3 W

    • Looks identical
    • Fair · Warm undertone

    $48

  4. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Light 50W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Light 50W

    • Looks identical
    • Fair · Warm undertone

    $12

  5. Dior Forever Natural Matte Velvet Compact Foundation

    2N

    Dior Forever Natural Matte Velvet Compact Foundation, shade 2N

    • Looks identical
    • Fair · Warm undertone

    $64

  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    160

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 160

    • Very close colour
    • Fair · Warm · peach undertone

    $44

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1W, against Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand. Every attribute compared, with its share of the score.

ComparedYour shade20S light sandClosest shade match1WScore
Shade match55% of overall99
Colour98#e7c9b0#e8c8adLooks identicalColour difference 0.8 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3.5 Fair, against Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand. Every attribute compared, with its share of the score.

ComparedYour shade20S light sandClosest overall alternative3.5 FairScore
Shade match55% of overall89
Colour84#e7c9b0#eed4c0Close colourColour difference 3.1 (0 is identical)
Depth87FairVery fairCloseDepth difference: 5.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3.5 Fair.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 1W

Best price
$38SephoraSephora
Costs $6 more

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3.5 Fair

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.