Shape Tape Full Coverage Matte Concealer 62W espresso warm dupes and alternatives Tarte
4.5 (38,566)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deepest with rich neutral undertones
Matches: Same matte finish· Same full coverage· No fragrance listed
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· No blurring effect claimed
Score details
Shade match
59
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
57
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very deep with neutral rich-brown undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
44
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very deep skin with neutral cool undertones
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
46
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same warm undertone· Same full coverage· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
49
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 62W espresso warm (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Ganache, against Tarte Shape Tape Full Coverage Matte Concealer in 62W espresso warm. Every attribute compared, with its share of the score.
ComparedYour shade62W espresso warmClosest shade matchGanacheHow they compareScore
Shade match55% of overall71
Colour60%66#4c2723#3f1d11Slight colour differenceColour difference 5.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 70/100Shade match 71/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 17.5 Deep, against Tarte Shape Tape Full Coverage Matte Concealer in 62W espresso warm. Every attribute compared, with its share of the score.
ComparedYour shade62W espresso warmClosest overall alternative17.5 DeepHow they compareScore
Shade match55% of overall71
Colour60%52#4c2723#36221cSlight colour differenceColour difference 7.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 77/100Shade match 71/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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