Shape Tape Full Coverage Matte Concealer 62W espresso warm dupes and alternatives Tarte
4.5 (38,566)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: deepest with rich neutral undertones
Matches: Both claim 16-hour wear· Both claim not settling into lines· Claims a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
65
Finish & visual result
55
Wear & performance
86
Skin suitability
84
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: rich deep with neutral undertones
Matches: Same matte finish· Same full coverage· No fragrance listed
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· No blurring effect claimed
Score details
Shade match
59
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same warm undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
66
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Claims a skin-like finish· Both claim 16-hour wear· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than matte finish· Medium-full rather than full coverage
Score details
Shade match
73
Finish & visual result
42
Wear & performance
68
Skin suitability
30
Close colour · Radiant · Medium-full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: deepest with neutral undertones
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
57
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very deep with neutral rich-brown undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
44
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very deep skin with neutral cool undertones
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
46
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same warm undertone· Same full coverage· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
49
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 62W espresso warm (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 29N, against Tarte Shape Tape Full Coverage Matte Concealer in 62W espresso warm. Every attribute compared, with its share of the score.
ComparedYour shade62W espresso warmClosest match29NHow they compareScore
Shade match55% of overall89
Colour60%97#4c2723#4c2520Looks identicalColour difference 1.0 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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