Shape Tape Full Coverage Matte Concealer 53H deep honey dupes and alternatives Tarte
4.5 (38,566)·Tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (neutral vs warm)· Both claim a blurring effect· Claims a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
65
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Similar undertone (neutral vs warm)· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Similar undertone (neutral vs warm)· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
71
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
63
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Matches: Similar undertone (neutral vs warm)· Both claim a blurring effect· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than matte finish
Score details
Shade match
67
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
$12Ulta Beauty(product price)$20 less (63%)4.5 (1,593)
Matches: Same warm undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than matte finish
Score details
Shade match
71
Finish & visual result
52
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Matches: Same matte finish· Both claim a blurring effect· Both claim 12-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Described as medium tan, yours as deep
Score details
Shade match
40
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as medium tan, yours as deep · Neutral rather than warm undertone · Medium rather than full coverage
Retailer shade note: MD3 - Medium-deep to deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep
Matches: Same matte finish· Both claim a blurring effect· Both claim 12-hour wear
Differences: Noticeably different swatch colour· Described as medium tan, yours as deep· Olive rather than warm undertone
Score details
Shade match
40
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Described as medium tan, yours as deep · Olive rather than warm undertone · Medium rather than full coverage
Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep
Matches: Same warm undertone· Claims a skin-like finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Radiant rather than matte finish
Score details
Shade match
72
Finish & visual result
45
Wear & performance
54
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: tan to deep with a golden undertone
Matches: Similar undertone (neutral vs warm)· Both claim a blurring effect· Claims a lightweight feel
Differences: Noticeably different swatch colour· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
62
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
52
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53H deep honey (Tan · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl TruBlend Undercover Concealer in Warm Honey, against Tarte Shape Tape Full Coverage Matte Concealer in 53H deep honey. Every attribute compared, with its share of the score.
ComparedYour shade53H deep honeyClosest shade matchWarm HoneyHow they compareScore
Shade match55% of overall80
Colour60%68#b17d67#a47b5eSlight colour differenceColour difference 5.2 (0 is identical)
Depth15%95TanTanSameDepth difference: 3.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 460, against Tarte Shape Tape Full Coverage Matte Concealer in 53H deep honey. Every attribute compared, with its share of the score.
ComparedYour shade53H deep honeyClosest overall alternative460How they compareScore
Shade match55% of overall79
Colour60%64#b17d67#bd7a53Slight colour differenceColour difference 5.7 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 82/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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